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War is Peace, Ignorance is Strength, Buy Our Shitty Backpacks

Posted by D-Rock on 08/03/05 (Shite)

Somehow, even while mired in the complete and utter insanity of this shit-heap called earth, I am still sometimes shocked at the unreal depths that knob-headed marketers will go to to sell their garbage. Evocations of Orwell and 1984 have been (ahem) slightly overdone, but it is just so fucking transparent in this case, one can’t help but think. Jord-hole recently brought to our attention this page on the Eastpak website.

Eastpak Doublespeak

Founded in 1960 Eastpak began life as Eastern Canvas Products Inc, focusing on military products such as duffel bags, canteen covers, ammunition pouches and knapsacks for the U.S. Armed Forces. The ANARCHY line is a tribute to Eastpak’s roots with a contemporary twist.

Kill me now.

41 fragments of dialogue thus far ...

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  • Comment by caitlin on August 3rd, 2005 at 12:30 pm:

    *cringe* Surprising, no, tragic, probably.
    Not the first, definately not the last. My brother – machismo selfabsorption personified – has a top that says “ANARCHY” (the label reads “made in China” but no one cares about that part) in bright letters, from that most notoriously leftie shop, Peacocks.
    I’d love to see gap selling a top that says “WORKERS UNITE!”

  • Comment by james on August 3rd, 2005 at 12:36 pm:

    Oh geez! I thought I would never need to buy another bag again, seeing as how the plastic/ nylon one I’ve had for six years with all the memorable burn marks and holes and safety pin latchings is functional enough, but now…with THE Rioter model? I mean c’mon, noone around here gets a little dull spot in their conscious thinking apparatus when they see this honey of a beauty? It is da biz-omb! I can totally fr33king wear this to, like, street corners, and people will know what I’m ALL about. So shut up with your negative sarcasm, cause frankly, that doesn’t help me get money to buy this fine line of ruckus wear. Unless I don’t have to exchange money for a true to roots ethics backed apparel, and I can help out with the company’s gardening to pay for the cost of the bag, because that would be preferable, in my opinion.

  • Comment by jerkemy on August 3rd, 2005 at 12:47 pm:

    What’s funny is that they know enough traditional anarchist terminology to be aware of concepts like “radical” versus “reformist”, but that they straight-facedly say that their Anarchy line is a tribute to their roots as a military supplier.

    What?

    But what sucks is that lots of people will buy it.

  • Comment by tom on August 3rd, 2005 at 1:13 pm:

    If you look closely on the description of the companies history, you’ll see that they started out as a supplier for the US Armed forces.

    I never think its possible to get more cynical than I already am. Time and again. Soon we’ll all be comodities. Capitalism knows no limits I think.

  • Comment by JohnT on August 3rd, 2005 at 2:15 pm:

    Sweet.

    I’m pretty sure I’ve seen pictures of MLK using the Activist™ one.

  • Comment by Magnus on August 3rd, 2005 at 5:59 pm:

    Now that shit makes you wonder. The whole “Anarchy for sale” shit is not new and by the look of theese spectacular bags it’s not going to end in a near future. I actually think my dad has one of thoose. That say’s enough..

  • Comment by Kirbie on August 4th, 2005 at 11:01 am:

    …gross.

  • Comment by Craig on August 4th, 2005 at 12:21 pm:

    Haha hehe hoho!

    Umm, sorry, but I guess I’m the only person who finds these things hil-fucking-larious! I mean come on! Clearly there is some greater (and perhaps evil) intellect at work here. This is a work of sublime humor created by a comic genius with at least some understanding of leftist politics!

    And, as a somewhat-related tangent, I’m willing to admit that I’ve had the same Eastpack backpack since I was a senior in high school. That was, umm (damnit, I don’t have enough fingers to count the time), something like 14 years ago. So say what you want about the evilness of the capitalist system (and I’ll even nod my head in agreement), but don’t call them shitty — that’s a damn fine piece of merchandise, yessiree.

    -Craig

  • Comment by Kirbie on August 4th, 2005 at 12:35 pm:

    WTF?!? They put trademarks on “rebel”, “radical”, “protester”, “rioter”, etc. That hurts too much to look at.

  • Comment by Kyle on August 4th, 2005 at 7:58 pm:

    What’s even worse is that Anarchy is also trademarked. Woops, I mean Anarchy™. I don’t know too much about anarchy, and I won’t pretend to, but… wow.

    What’s™ up™ with™ that™?™

  • Comment by kickmetilibreak on August 5th, 2005 at 6:03 am:

    There was a Eastpak Resistance™ tour here in the U.K with
    Death by Stereo, Five Knuckle, Fireapple red and a few other bands all dressed up in Volcom uniforms, talking their dogma til their mouths fell off. It was as sickening as it was shite.

  • Comment by Danarcho on August 5th, 2005 at 11:22 am:

    With this backpack, I can now have a full uniform with the little circled a – t-shirt, toque, patches on my pants, shoelaces, underwear, piercings…ohhhh I’m a rebel (and I’m not even trademarking the word rebel, therefore I am a real rebel!).

    Good thing the corporations don’t know the anarchist flag(s) yet…give it time before AK spills the beans.

  • Comment by tom... on August 6th, 2005 at 9:13 am:

    Hahaha, wow that’s disgusting, and confusing, and funny. I garantee that someone at eastpak is laughing their ass off. But it’s like that whole thing about any publicity is good publicity, I’ll probably tell my idiot friends about this and one of them will say “that’s so badass now i can be a rebel.. maybe even a.. a.. punk!!” and go and either buy one or tell someone to buy one, and that’s exactly what eastpak wants, oh well it’s still too ridiculous not to talk about.

  • Comment by 4130Punk on August 8th, 2005 at 11:16 am:

    It’s about time I can buy an “Anarchy” bag; my outfit is now complete! I have my shirt that says “punk” on it from Le Chateau, my X-Treme skateboard burrito from Taco Bell, and my fauxhawk from Choice Cuts so I’m ready for the revolution!!!

    “Buy what’s good and make it last!” This Bouncing Souls line kind of fits into this description. Who gives a shit if the bag says “anarchy” or “bling-bling” on it as long as it serves its purpose. My parents bought my current backpack (it’s an Outbound bag, so I guess I’m not an anarchist) while I was in junior high and it is still my only backpack to this day and I’ve graduated from university.

    And yes, I understand that these bags are made in some sweatshop so I guess the question we must ask is where can we get an “anarchist” backpack that is not made in a sweatshop?

    Peace and solidarity

  • Comment by sean on August 8th, 2005 at 2:53 pm:

    dear lord, they are literally selling anarchy. What the fuck is wrong with our culture. An anarchist backpack? It doesn’t make any sense. I wouldn’t be suprised if they come out with ads pointing out that every anarchist needs a backpack to carry their spray paint,flags for burning and other assorted anti government Paraphernalia.

  • Comment by Jay on August 9th, 2005 at 10:53 am:

    Step right up folks . . . Anarchy for sale!!
    Buy buy buy from circle A
    Like hula hoops, it’s a disposable craze
    Another fast-food fad to throw away

    More corporate feces to wade through . . . sigh

  • Comment by Craig on August 9th, 2005 at 2:45 pm:

    Wrap your mind around this one:

    You can be ultra-cool and sport one of these bags IRONICALLY! Just think about it! Kind of like wearing a Britney Spears t-shirt…

    -Craig

  • Comment by William on August 9th, 2005 at 6:17 pm:

    This is dumb, but atleast this is more obvious and funny than all the leftie shops and companies that blather about politics and cultivate ‘rebel’ and ‘activist’ images so they can hawk shit that only yuppies can afford.

  • Comment by graham on August 10th, 2005 at 5:23 am:

    I’m from south africa and i’m sitting in a computer lab at the institution i study at. I love propagandhi. I have lions and shit in my backgarden that let me pet them not but g7 rocks and i have ordered stuff from them before. i just thought that any human reading this would think it weird so its a good contribution to think life and life thinking. But anyways, does anyone dig wiliam Blake?

  • Comment by caítlin on August 12th, 2005 at 3:50 pm:

    i quite like that old joke about Blake’s jerusalem coming to “englands green and pleasant land” – “No, its fine where it is thankyou. Jeeeeesus.”
    Bit of a cultural imperealist.

  • Comment by Mat on August 13th, 2005 at 11:15 am:

    I don’t know what to say. I shouldn’t have got that eastpak tattoo! I’m going to name my Child Anarchy. Then he’ll Be cool.

  • Comment by Beth on August 14th, 2005 at 9:42 am:

    Sad how products make us what we are. At least that’s not true, and apparently EastPak hasn’t figured that one out yet…

  • Comment by Chris on August 19th, 2005 at 9:05 pm:

    Hitler sings ‘Unity’ to an ethnically- / religiously-diverse coffee shop.

  • Comment by Andres on August 22nd, 2005 at 2:57 am:

    Wow, this reminds me of a t-shirt company in the states that tried to claim it owns the rights to that famous picture of Che Guevara. Its not like this kind of shit is new, but it is still just incredible to see. Sure, they’ll sell lots of those backpacks, but not to me. Money runs the world, but if more people think like us and actually channel our money in a healthy direction (or just dont make any money to spend supporting massive multinationals) I think it would make a HUGE difference. I’d prefer to do away with it, but its better to do something than to just sit and bitch. I’ve sworn off fast food chains, big box stores, and have given up driving until I can buy or make alternative fuel and I definitely dont feel like I’m missing out on anything. You dont have to be some badass anarchist engaging in violent behavior to make a difference.

  • Comment by Matt on August 22nd, 2005 at 11:05 am:

    Sweet dancing jesus…I can’t decide if I should buy the Reformist ™ or the Radical ™.

    The Circle A has been used and abused. There is also Anarchy Eyewear (r). Finally, a pair of sunglasses that block the “oppressive glare from ultraviolet rays”.

  • Comment by Sean on August 22nd, 2005 at 2:41 pm:

    I hope some hacktivists hack that website.

  • Comment by Dave on August 26th, 2005 at 7:08 am:

    HAHA!! the “oppressive glare of ultraviolet waves” love it. such a fuckin joke. this whole shit is just so sad and sorry. soon we will be able to purchase buyer friendly anarchy flag making kits with catchphrases like “you can kill the protester but you can never kill….. this new wonderful bulletproof flag he was holding!!” buy buy fucking buy.

    what a fucking joke. you’ll never kill my protest.

  • Comment by dmitri on September 1st, 2005 at 11:29 am:

    i think there’s probably as many intelligent people working for EASTPAK SHITBAGS CORPS as there are stupid pieces of crap. i mean, they actually do say “anarchy redefined”, and that’s exactly it. if we let THEM redefine (it has actually been defined in whatever forms for 150 years in most parts of the world) what anarchy is or is supposed to be, that’s what anarchy WILL be. we just gotta keep on fighting those STINKING ASS UNCLEFUCKER BASTARDS wherever , whenever, however they show up. and anarchy’ll be whatever the fuck we say it’s gonna be. and capitalism can fucking rot.

    that said, i wouldn’t mind “revolution umbrellas” to protect me from the oppression of water. water is vicious. it’s a good thing we keep it in bottles.

  • Comment by Matt on September 2nd, 2005 at 1:30 am:

    i hate to be the barer of bad news my heavily rocking comrades, but Randy (purveyors of g7, i believe) are on the upcoming pop/”political” punk regurgitation cleverly named the EastPak Antidote tour. i doubt this is news to you guys. Its a good thing the Unseen are on it too, obviously for the sole reason of maintaining the meaningful underground political legitimacy of the tour. ahhh hahaha.

  • Comment by Money on September 5th, 2005 at 3:09 pm:

    I hope the Rioter L comes in maroon……..yarf

  • Comment by caítlin on September 8th, 2005 at 2:09 pm:

    I wonder if they’ll do a terrorist one? I saw these today. Up there with it is American Aparell’s “this is what a feminist looks like” tshirt. *vomit*

  • Comment by Jack of Spades on September 12th, 2005 at 5:11 am:

    So far they’ve at least left us commies alone, while you anarchist comrades’ symbols have been explioted. I am still waiting for the hammer and sickle to show up somewhere on a backpack or on MTV.

    Peace

  • Comment by caítlin on September 12th, 2005 at 5:16 am:

    Sorry to be the bringing of bad news but… they have a brand of clothes here called Soviet, and a tshirt with a hammer and sickle saying “red revolution”. Its quite funny when people team it up with Nike trousers and a gold medallion.

  • Comment by eyegor on September 15th, 2005 at 6:43 am:

    yeah!
    Hooray for the us anarchist-eastpacked army!
    Can’t wait to see the new animal-friendly eastpack bag (100% suede).
    Eastpackers: go fuck yourselves!

  • Comment by dmitri on September 15th, 2005 at 1:22 pm:

    i’m not sure, with all those guevara shirts hanging around anyways, that capitalism would be interested in fucking with COMMIE SIGNS that much. i mean, communists have ALREADY DONE THAT for decades. i’ve got this kind-of-dollar at home with karl marx’s face on it. it hangs on my wall cuz i think it says so much about political theory and all that shit.

    fuck the crap

  • Comment by John on September 16th, 2005 at 12:17 pm:

    “anarchy’ll be whatever the fuck we say it’s gonna be. and capitalism can fucking rot.”

    You know, anarchy isn’t neccesarily the anti-thesis of capitalism. Look up anarcho-capitalism. Imagine that eh, anarchists in corporate board rooms.

    Fore the record I find things like that website (and I’ve seen plenty) mind-blowingly stupid, but I’m just throwing it out there.

  • Comment by Ted on September 16th, 2005 at 9:35 pm:

    whoa, somebody clear this up: I am not one of those holier than thou PC punks whatsoever but I gotta draw a line somewhere.

    Read the Unseen bio on the following link. The first sentence says it all. Now I’m glad I just missed their show

    http://www.antidotet...he_bands/#the_unseen

  • Comment by bloodninja on September 20th, 2005 at 5:44 pm:

    “Ha! You think it’s funny? Turning rebellion into money?”- The Clash, White Man In The Hammersmith Palais.

    “Ultimately, any sign is susceptible to conversion into something else, even its opposite.” -Guy Debord and Gil Wolman, 1956

  • Comment by Barret McNally on September 27th, 2005 at 6:09 pm:

    Does the rioter bag come with a molotov coctail pocket?

  • Comment by Rich on October 1st, 2005 at 7:51 am:

    Don’t buy a backpack.

    When you get where you’re going, smash a window and take what you need.

    Simple.

  • Comment by Trav on October 9th, 2005 at 4:13 am:

    Fuckin shite…pure shite.

Dialogue has ended on this post.

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